Companies I supported
Here's how I can help
Stand apart from your competition
& get people to listen
Positioning & Messaging
Tap into the psychological and deep emotional motivations for choosing your solution
Cut through the noise with clear and consistent messaging that conveys your value
Connect your solution to persona pain points and desires that build emotional connection and drive buying decisions
Strategy
Develop data-driven strategies that fuel your growth goals
Use the triggers for someone to make a purchase
Generate waves instead of pushing one-off tactics
Become the default choice by building full-funnel activities that nurture each step of the journey
Content
Be relevant through high-impact content that solves real problems for your target audience
Build trust and advocacy that gets people talking about your solution
Ongoing Optimization
Test and validate what drives results for your target market and segment
Stay ahead through continuous refinement and market adaptation
B2B & consumer tech
Interim/full-time
Native German/fluent English
Based in Berlin
About me
Hi! I'm Kat Thenhaoser
A marketing strategist and executer specialized in B2B and consumer tech, with proven experience in market launches, team leadership, and budget management. My journalism background gives me a unique edge in storytelling and differentiation.
Core strengths:
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Strategic storytelling that differentiates
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Data-driven full-funnel marketing
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Audience engagement that builds loyalty
Available for interim and full-time positions.
Portfolio
